A wave of light luxury has swept through the leather industry.

For a long time, people have held a sense of awe towards leather, its luxurious, noble, and wild image has long been ingrained in people's hearts, becoming an object pursued by more and more female consumers. The demand for leather is increasing day by day, and leather is undergoing a transformation. The former noble luxury goods are stepping down from their pedestal.

Industry insiders have stated that the number of domestic mink farmers is increasing year by year, which has led to a gradual decline in leather prices, currently down by about 20%. As a result, the former noble luxury goods are beginning to step down from their pedestal, moving towards the masses, becoming an important trend in the leather industry. This shift in raw materials directly affects the prices of leather products. From the perspective of the consumer group for leather products, those born in the 1980s have become the main consumer force, and this group is more concerned about the differentiation and personalization of products, which directly determines the fate of leather products stepping down from their pedestal.

The rise of light luxury trends has brought leather products into thousands of households.

At the moment when leather products stepped down from their pedestal, the light luxury trend also emerged. Mr. Wu Luming, founder of Zhejiang Nuo Zhi Co., Ltd., believes that the popularity of light luxury in the leather industry is more a change in consumption methods and concepts. When traditional luxury brands make consumers hesitate, and existing popular brands cannot meet consumer demands, light luxury goods are born. Mr. Wu stated that light luxury represents people's pursuit of the details of life, regarded as a lifestyle that respects life, unrelated to wealth and status, which aligns with Nuo Zhi's advocacy for a high-quality, happy lifestyle for modern women, conveying confidence and elegance.

In order to allow more contemporary intellectual women to enjoy the unique lifestyle brought by the popular culture of leather, all leather products from Nuo Zhi are handcrafted by top designers from home and abroad, with an almost harsh pursuit of every detail, creating the corporate values of Nuo Zhi that honor their commitments. Since the opening of Nuo Zhi's flagship stores on Tmall and JD.com, it has benefited tens of thousands of female consumers, and the entry of leather products into thousands of households has become a reality.

Natural materials + personalized customization make light luxury even more crazy.

In today's pursuit of environmental protection, natural materials are naturally the focus of light luxury. Based on natural materials, using the most advanced craftsmanship, and incorporating internationally popular design concepts, the light luxury attributes of such leather products are evident. The emergence of personalized customization further endows leather products with inherent flexibility, combining consumers' personalized dressing needs with natural materials and fashionable designs, creating more humanized characteristics of leather products.

Industry insiders say that "light luxury" arises from self-needs, a rational analysis and affirmation of cost-effectiveness, with details and quality being the key points. The popularity of the light luxury trend has also brought new opportunities to the leather industry.