Blog
Green and environmentally friendly new enterprise of polymer composite materials
所有分类 >
The leather industry leveraging the Internet+ needs to open a new chapter in micro-business.
Release time:
2018-07-18
Summary: On June 16, the opening ceremony of the 23rd Haining China Leather Expo was grandly held at the Haining Convention and Exhibition Center. During the expo, renowned entrepreneurs, designers, fashion buyers, government officials, and industry association leaders from both domestic and international backgrounds gathered in Haining to discuss trends and fashions in leather apparel.
On June 16, the opening ceremony of the 23rd Haining China Leather Expo was grandly held at the Haining Convention and Exhibition Center. During the expo, renowned entrepreneurs, designers, fashion buyers, government officials, and industry association leaders from both domestic and international backgrounds gathered in Haining to discuss trends and fashions in leather apparel.
Building a large platform for the leather industry
Ren Youfa, Vice Chairman of the China Leather Association and Chairman of Haining China Leather City, stated that during a time when the industry is seeking recovery and new paths, 'sitting and discussing' is very valuable. Because the era where 'courage + luck' could build large enterprises is long gone; now we need to rely on wisdom, creativity, design, and new thinking to achieve breakthroughs. Both Haining China Leather City and the Haining Leather Expo are very willing to create a platform for the collision of ideas for the domestic and international leather fashion industry.
It is understood that the Haining China Leather Expo, which originated in 1994, is one of the oldest, highest specification, and most influential national expos in the leather and fur industry. The 23rd Haining China Leather Expo will continue from March 2016 to October, with the opening ceremony on June 16 and a series of activities continuing until June 21, marking the essence of the expo as a 'golden week'.
At the expo, the 2016 China Road Zhejiang Leather Industry Development Forum, 2016 China Haining Fashion Industry Forum, WeChat Business Summit Forum, Design Trends Summit Forum, Supply-Side Reform and Financial Innovation Development Forum, and other forums and meetings formed another 'scenery' of this year's Haining Leather Expo. Many 'big names' from the domestic leather fashion industry will gather around the topics of each forum and meeting to achieve a collision of wisdom, presenting a series of intellectual feasts for the industry.
Reporters noted that the 'Design +' thinking runs through or integrates the relevant forums. For example, the 2016 China Road Zhejiang Leather Industry Development Forum, themed 'New Normal Road, New Fashion Road, Heart Connected', deeply discusses and exchanges the combination of intelligent manufacturing, brand enhancement, fashion innovation, and cultural communication in the leather industry during this new historical development period, while enhancing design capabilities and grasping personalized consumption have become hot topics among participants.
The Fashion Industry Summit Forum focuses on the three elements of 'life', 'trend', and 'future' as discussion directions, exploring design trends and leading future fashion lifestyles. The dynamic complementarity of life display and professional communication brings a popular trend and sensory experience to the public in Haining, guiding people to think about future lifestyles, stimulating cooperation possibilities between different industries, and promoting industrial transformation and upgrading.
Promoting supply-side reform in the leather fashion industry
'Whether it was promoting leather jackets towards fashion in earlier years or vigorously promoting the 'Design +' strategy in recent years, it largely reflects the inherent demand of the Chinese leather industry to advance supply-side reform. As an industrial promotion platform, the Leather Expo should focus on 'Design +' to promote supply-side reform in the leather fashion industry,' Ren Youfa told reporters.
For the Chinese leather industry, supply-side structural reforms focusing on reducing production capacity, destocking, lowering costs, and addressing shortcomings undoubtedly have very important practical significance: only by achieving the above reforms can the traditional leather and fur industry truly transform into a leather fashion industry. For the fashion industry, design is the core driving force—under the influence of design power that leads fashion trends, relying on a solid and agile small and medium-sized enterprise system, a leather fashion industry chain full of new connotations and new vitality can be created. It is precisely for these reasons that the 'Design +' theme of the Haining Leather Expo is particularly eye-catching.
Reporters noted that the 'Design +' strategy was deeply reflected during this Leather Expo. For example, the China International Leather and Fur Clothing Trend Release was planned by Professor Wu Haiyan, incorporating the latest design trends and integrating international resources from Copenhagen Fur, authoritatively interpreting the fashion trends of the new season's leather and fur clothing from the source of design.
At the same time, this year's Haining China Leather Fashion Week has significantly increased the proportion of designer and designer brand special shows. Renowned Chinese designer and New York Fashion Week presenter Li Kun, Hong Kong design prodigy and designer of 'The Goddess's New Clothes' Liu Sicong, and well-known young independent fashion designer and cross-border talent Ye Qian will showcase their talents on the fashion week stage.
The gold medal winner of the 'Genuine Leather Mark Cup' China International Leather and Fur Clothing Design Competition will be directly signed as an original designer, becoming fresh blood for China's leather fashion 'Design +' strategy. Even the WeChat business forum discussing the internet celebrity economy has integrated 'Design +'—how do internet celebrities and fashion influencers attract fans and enhance popularity? It is inseparable from the effective 'supply' of creativity and design upstream in the industrial chain.
Additionally, promoting the transformation of the leather fashion industry with practical results is also a major feature of this year's Haining Leather Expo, where 'show and exhibition integration' has created an exclusive model of 'watching the show + ordering', achieving seamless connection between design creativity and the market.
Industry insiders have stated that during the economic downturn, various industries have encountered difficulties such as weak sales and declining profits, but the root cause still lies in supply-side contradictions. To solve this problem, the industry must timely adjust its structure in response to the significant changes in preferences and habits of end consumers. As leather and fur clothing enters an era of personalized, customized, and light luxury consumption, traditional production models will become increasingly unsustainable; only by relying on the power of design and originality can the industry upgrade.
Hot News
Analysis of Future Development Trends in Leather Wastewater Treatment
The United Nations has designated June 5th of each year as World Environment Day, issuing a warning that "there is only one Earth" to raise awareness of global environmental issues.
2025-01-30
Ranked among the top eight in the industry by main business revenue. The main business revenue of the leather gloves and leather decorative products manufacturing industry has increased by more than 19% year-on-year, **other sub-industries.
2024-08-22
The development prospects of the synthetic leather industry are promising.
All levels of government in China attach great importance to the development of their synthetic leather industry. Since the reform and opening up, synthetic leather has seen double-digit growth every year, and the synthetic leather industry is thriving.
2024-07-04
