At present, domestic and foreign market demand is not strong, business costs continue to rise, and downward pressure on the synthetic leather industry continues to increase. The output growth rate has dropped from 9.57% in 2011 to 2.58% in 2014, and the export growth rate has also continued to decline. Affected by this, many enterprises have difficulties in production and operation, and about 20% have been shut down and transferred. Although the 2.58% low-speed growth is an individual case in a few years, it cannot be simply attributed to the turning point in the development of the synthetic leather industry, but it undoubtedly shows that the synthetic leather industry is entering a new stage of in-depth adjustment.

The salient feature of the new stage is: the future growth of volume will give way to the improvement of quality. The main task of the new stage is to actively resolve excess capacity, vigorously implement differentiation and high-end strategies, and achieve a new balance of production and demand on the basis of structural optimization, development quality and steady improvement in efficiency. In this new stage, the synthetic leather industry and enterprises must achieve breakthroughs in cultivating new growth points and cultivating new competitive advantages.

Regarding cultivating new growth points, the synthetic leather industry must rely on technological progress, vigorously implement high-end strategies, vigorously develop new products, and continuously increase the proportion of high-end products. This is a requirement for the industry to improve its industrial quality and achieve industrial upgrading, and it is also an important measure for the industry to get out of its predicament. For the industry, it is necessary to persist in innovative supply, activate consumer demand, adapt to the needs of diversification, individualization, and personal customization, as well as adapt to the requirements of ecology and fashion. For example, companies can vigorously develop high-end products with nano-level antibacterial, anti-mildew, luminous discoloration, self-cleaning, anti-fouling, scratch resistance, and weather resistance; speed up water-based polyurethane synthetic leather, solvent-free synthetic leather, TPU and other thermoplastic elastomer synthetic leather fabrics; also It is necessary to extend the industrial chain, expand the scope of application, and achieve integration and cross-border development.

Regarding the cultivation of new competitive advantages, the industry must vigorously improve production efficiency, vigorously promote intelligent manufacturing, network manufacturing and digital manufacturing, and strive to achieve new breakthroughs in creating new cost advantages and technological advantages. The industry must accelerate the transformation of profit models and continuously improve the efficiency of factor allocation. It is necessary to improve the productivity of total factor labor and enhance the value of the industrial chain as the primary task. Improving total factor productivity refers to the overall optimization of labor productivity, resource utilization, energy utilization, capital utilization, input-output ratio, capital replacement of labor, talent dividends, etc., to maximize efficiency. Its essence is Improve the quality and efficiency of the allocation of elements. At present, the total factor labor productivity of developed countries contributes 70% to the economy, while my country is less than 30%. This is a gold mine that needs to be developed urgently.

At present, a new round of technological revolution and industrial transformation represented by Germany's "Industry 4.0" and the US Internet industry is rapidly emerging around the world. my country has also proposed the "Made in China 2025" strategic plan on the basis of the integration of industrialization and industrialization. The fundamental purpose of the new round of technological revolution and industrial transformation is to further improve production efficiency and reduce labor. This is to solve the two traditional problems of industrial production at a higher level, that is, to increase output and reduce costs. This is a revolution to seize the commanding heights of the manufacturing industry in the future, and it must arouse great attention. For the synthetic leather industry, this is a severe test, but it also provides an opportunity to catch up with and surpass the development, giving us the opportunity to stand on the same starting line with the world's giants. We must combine the reality of the synthetic leather industry, study the industrial "Internet +" plan, keep up with the new wave of technological revolution, take advantage of the trend, take advantage of the trend, and strive to achieve the goal of a strong country.