People have always been in awe of leather. Its luxurious, noble, and wild image has long been deeply rooted in the hearts of the people and has become the target of more and more female consumers. Consumer demand for leather is increasing day by day, and leather is undergoing a revolution.

The aristocratic luxury goods of the past step down the altar

According to industry insiders, domestic mink and other breeders have increased year by year. Affected by this, leather prices have gradually fallen, and the current price decline range is basically around 20%. Affected by this, the former aristocratic luxury goods began to step down the altar and move towards the public, becoming an important fashion trend in the leather industry. This transformation of leather raw materials directly affects the price of finished leather products. From the perspective of the consumer group of leather products, the post-80s generation has become the main force of consumption. This type of consumer group pays more attention to the differentiation and individual characteristics of products, which directly determines the fate of leather products from the altar.

The popularity of light luxury has brought leather products to thousands of households

When the leather products walked off the altar, the light luxury style also emerged. Mr. Wu Luming, the founder of Zhejiang Nuozhi Co., Ltd. believes that the popularity of light luxury in the leather industry is a change in consumption methods and consumption concepts. When the consumer demand cannot be met, light luxury goods are born. Mr. Wu said that light luxury represents people’s pursuit of life details and is regarded as a lifestyle that respects life. It has nothing to do with wealth and status. This is also related to the high-quality happy lifestyle of modern women advocated by Nuozhi. It fits with the concept of conveying confidence and elegance.

In order to allow more contemporary intellectual women to enjoy the unique lifestyle brought by leather pop culture, all of Nuozhi's leather products are hand-made by first-class designers at home and abroad, and are created by the almost demanding pursuit of every detail. The corporate values ​​of the Renuozhi brand to keep its promises. Since the opening of the flagship stores on Tmall and JD.com, it has benefited tens of thousands of female consumers, and it has become a reality for leather products to enter tens of thousands of households.

Natural materials + private customization make light luxury more crazy

Today, when nature is pursuing environmental protection, natural materials are naturally the focus of light luxury. On the basis of natural materials, using the most advanced handicrafts to manufacture, and then endow it with international popular design concepts, for such a leather product, the light luxury attribute is obvious. The emergence of private customization has given leather products an inherent agility, combining consumers' personalized dress requirements with natural materials and fashionable designs, creating a more humane feature of leather products.

Industry insiders said that "light luxury" is out of self-needs, rational analysis and affirmation of cost performance, details and quality are the main points. The popularity of light luxury has brought new opportunities to the leather industry.